Read Harnessing the Science of Persuasion (Cialdini, 2001).  Consider this source as you complete the Assignment.

1. Part I  Examples 
   1. Assemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001).  Do not use examples from your textbook. 
      • Submit “Part I”, a separate document with the examples you located.  Preferably, copy and paste print media examples, along with proper citation information; links are acceptable for broadcast or electronic media (television, internet, etc.).  If neither images nor links are available (e.g., in the case of a personal observation or experience), a brief description will suffice.  Label your examples clearly and provide a one paragraph explanation for each.
2. Part II  A Social Psychological Analysis of _______
   1. Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research.  Relate characteristics of the communicator, the message, and the target audience. 
   2. Formulatea plan to intentionally enhance persuasiveness.  What are various alternative techniques one might employ effectively?
      • Submit “Part II”, structured as a paper and written in APA style.

The Art and Science of Persuasion paper

• Must include Parts I and II.
• Must be 3 to 5 double-spaced pages in length (including Part I, but not including title and references pages from Part II) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following
• A header
• Title of paper
• Student’s name
• Course name and number
• Instructor’s name
• Date submitted
• Must begin with an introductory paragraph that has a succinct thesis statement.
• Must utilize academic voice.
• Must address the topic with critical thought.
• Must end with a conclusion that reaffirms the thesis.
• Must use at least five peer-reviewed scholarly sources.  Additional scholarly sources are encouraged.
• Be sure to integrate your research smoothly rather than simply inserting it.
• In general, paraphrase material rather than using direct quotes.
• The Scholarly, Peer Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
• Must document all sources in APA style as outlined here and here.
• Must include a separate reference page that is formatted according to APA style
• READ PLEASE…………………………………..
• Geographic TermsUNITED StatesAbstractIf leadership, at its most basic, consists of getting things done through others, then persuasion is one of the leader’s essential tools. Many executives have assumed that this tool is beyond their grasp, available only to the charismatic and the eloquent. Over the past several decades, though, experimental psychologists have learned which methods reliably lead people to concede, comply, or change. Their research shows that persuasion is governed by several principles that can be taught and applied. The first principle is that people are more likely to follow someone who is similar to them than someone who is not. Wise managers, then, enlist peers to help make their cases. Second, people are more willing to cooperate with those who are not only like them but who like them, as well. So it’s worth the time to uncover real similarities and offer genuine praise. Third, experiments confirm the intuitive truth that people tend to treat you the way you treat them. It’s sound policy to do a favor before seeking one. Fourth, individuals are more likely to keep promises they make voluntarily and explicitly. The message for managers here is to get commitments in writing. Fifth, studies show that people really do defer to experts. So before they attempt to exert influence, executives should take pains to establish their own expertise and not assume that it’s self-evident. Finally, people want more of a commodity when it’s scarce; it follows, then, that exclusive information is more persuasive than widely available data. By mastering these principles–and, the author stresses, using them judiciously and ethically–executives can learn the elusive art of capturing an audience, swaying the undecided, and converting the opposition. INSET Persuasion Experts, Safe at Last. [ABSTRACT FROM AUTHOR] Harvard Business Review Notice of Use Restrictions, May 2009Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCOhost is licensed for the private individual use of authorized EBSCOhost users. It is not intended for use as assigned course material in academic institutions nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission, contact [email protected] (Copyright applies to all Abstracts.)Author Affiliations¹Regents’ Professor of Psychology, Arizona State UniversityFull Text Word Count5391ISSN0017-8012Accession Number5329110