Sampling Design

Using the scenario and two variables your learning team developed for the Week 2 Business Research Project Part 1 assignment, create a paper of no more than 700 words in which the goal is to submit a random sampling plan in such detail that another researcher could replicate the method.

Discuss the following:

(a) Population and size

(b) The target population and brief reasoning

(c) Sampling element which may be conducted through any of the following:

• Data mining
• Survey (If a survey is chosen, create a 5-10 question document), or
• Observation

(d) The sample size

(e) Method of random sampling which may include:

• Simple
• Stratified
• Systematic, or
• Cluster

Calculate the sample size using a 95% confidence level, and a 5% margin of error. Place the calculation in the Appendix.

Discuss how validity (and reliability) will be achieved.

Explain how human subjects will be protected (if applicable).

Data collection

Explain how the data will be physically collected.

Explain where data will be stored and how it will be protected.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Here is variable and concept from last assignment. You have two qualitative variables in the project – DV is the type of vehicle rented, IV is sex of the renter. You will be measuring the proportions of vehicle rented by sex. The paper is on the rental car company.