Sales Pitch

Definition and Meaning

According to Martin (2012), a sales pitch is a great sales and marketing tool that is also called ‘elevator pitch’ due to its shortness. It should be precise and present a clear message which summarizes what an organization does, the way it does it, and for whom it does it. Such preciseness and clarity are vital to avoid boredom and consumption of lots of time by the audience.

Specific Features/ Structure of a Sales Pitch

Every sales pitch should express the following:

Character: a sales pitch should indicate and explains vital aspects of the target customers; such aspects could include who the clients are and what they do.

Problem: it explains problems facing the target market

Plan: it offers a proposal of how the product would help the target clients

Success: it illustrates how customers’ success would look like upon using products and services under promotion

Ideas for Developing a Quality Sales Pitch

A quality sales pitch exhibits particular characteristics which entail the following:

It starts with critical eye-appealing statistics and a question or statement regarding the problem the firm strives to solve. Such aspects play vital roles in attracting attention and introducing the audience to the presentation.

It explicitly presents value that customers would realize by utilizing the products under promotion. A sales pitch depends on a precise and clear approach to express and explain details about benefits that clients would realize upon using the products and services.

It presents the uniqueness of a firm’s processes and services to increase the chances of convincing and persuading the target customers.

It relies on tangible and recognizable achievements and references to suitable examples from credible journals and articles to support their claims. For example, the pitch could suggest that a given product is quality since they have particular characteristics.

It shares crucial information about previous successes and fruitful customer experiences to engage the audience, and hence make the presentation interesting.

It ends with an open-ended question that prompts the audience to desire further conversations. A sales pitch leaves audience in suspense to encourage the need to learn more by approaching the relevant company and personnel.

Accordingly, a quality sales pitch is highly-attractive, precise, and highly-informative (El Ghazzal & Feuz, 2019).

Distribution and Presentation of a Sales Pitch

Of what value would a great sales pitch be if it is not delivered to the target audience at the right time?

Answer: no value.

So, the appropriate distribution and presentation of a sales pitch promote its success.

The use of suitable technology facilitates timely and proper distribution and presentation of a sales pitch. For instance, various social media platforms including WhatsApp and Facebook encourage the speedy spread of different types of data including those in video and audio formats (Raven, Leeds & Park, 2012). Similarly, appropriate technology such as the use of Microsoft Office tools is essential in generation of quality sales pitches, which could be in certain forms that entail video and audio.

Conclusion

A sales pitch is a great sales and marketing tool that exhibits specific features to deliver the desired message in a precise manner. Moreover, a sales pitch must explain particular aspects including target customers, problems to be solved, plan regarding the use of a product, and anticipated success. Finally, a successful sales pitch depends significantly on suitable technology to realize proper and timely development, distribution and presentation.

References

El Ghazzal, S., & Feuz, S. (2019). Intelligent Presentation Slide Assistant

Martin, S. W. (2012). Win the business with this elevator pitch. Harvard Business Review Blog, 22.

Raven, A., Leeds, E., & Park, C. (2012). Digital video presentation and student performance: A task technology fit perspective. In Advancing Education with Information Communication Technologies: Facilitating New Trends (pp. 16-28). IGI Global.