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Review of the Article, New York City FC Announces Eleven Sports Media as New Academy Kit Partner.

Published November 3rd by PR Newsire, the article New York City FC Announces Eleven Sports Media as New Academy Kit Partner details a partnership that is set to attain new innovative growth platform for local business in New York City. New York Football Club (NYCFC) has collaborated with Eleven Sports Media, a UK-based sports-partnerships pioneer. Together, they aim at launching a new and comprehensive platform for brand growth and exposure for small businesses. The partnership is set to position the partnership pioneer as the official jersey partners for the football club’s academy teams.

Among other reasons, Eleven Sports Media’s objective in partnering with NYCFC is to support local talent in line with their goal of supporting over dozen similar investments that are youth-centered. The partnership will be beneficial as they will build upon the successes of Joe Scally, James Sands, Tayvon Grat, Justin Haak, Christain McFarlane, and Andress Jasson who are all home grown stars, born and bred in Tri-State Area of New York(PR Newsire, 1) . This is the first investment that Eleven Sports Media is making outside the United Kingdom where it mainly sponsors youth teams, academies, women’s teams and B-teams in various areas of the British Isles. As such, they are looking to make a name for themselves as they enter new grounds with the aim to establish their dominance in the sports sponsorship sector in the United States.

NYCFC’s objective is to offer small and medium-size businesses in all five boroughs unprecedented opportunities to market and expose their services and products to fans to games played at home and across broadcasts as well as social media. Worth noting, this move is also part of combined efforts by the club to offer meaningful support to local business in the wake of their recovery from the adverse effects of the global pandemic. The football Club’s COO and Chief Commercial Officer, Mr. Matt Goodman noted that the as the soccer team in the five boroughs, it is their responsibility connect with the communities that they represent and use power to impact better lives.

Seeing that the partnership was established towards the end of last year, New York City Football Club activated the partnership by developing a full portfolio for accessible branding opportunities and partnership at the games that took place at Yankee Stadium. Additionally, they also activated the partnerships through networking activities as well as managed events in a bid to push for more recognition of the brands of both parties involved.

Undoubtedly, I think that the NYCFC’s sponsorship by Eleven Sports Media is slowly but surely attaining its goal. It is one year since the partnership took effect, and positive results are already visible. Small and medium-sized businesses are already reaping the benefits of the exposure from events which the football club’s organize. Big football club like NYCFC find it hard to divert their resources to such initiatives due to sponsor investments and control. But currently, I believe the small business are already reaping the benefits from this partnership with Elite Sports Media as their services and products and reaching new audiences.

In my viewpoint, there is a need to make changes that can enhance the value of sponsorship for Elite Sports Media. One of the changes I would recommend is to extend their hand to provide mentorship to young athletes that are still in training at the New York Sports Academy. This way, will be adding value to the future of the football club as young players tend to be absorbed in the football club in future.

Works Cited

FC, New York City. “New York City FC Announces Eleven Sports Media as New Academy Kit Partner.” New York City FC Announces Eleven Sports Media as New Academy Kit Partner, 3 Nov. 2021, www.prnewswire.com/news-releases/new-york-city-fc-announces-eleven-sports-media-as-new-academy-kit-partner-301415055.html