Report outline
Individual written REPORT (3,200 – 3,500 words)
Learning Outcomes Assessed: 2 & 3

Based on a case study organisation (previously assigned or agreed by the module tutor), construct a 3,200 – 3,500 word management report, addressing the following issues:

1. Critically evaluate the current strategic position of your case study organisation, establishing the basis and sustainability of their competitive advantage in its present market or markets 35%
You will use a range of appropriate theoretical models or materials (industry / sector / market / company data) to critically evaluate the company’s strategic position including considerations for environment, strategic capabilities, purpose and organisational culture. The theoretical concepts and frameworks must be used to develop considerations for the basis and sustainability potential in achieving competitive advantage.
(This point will be about external and internal analysis) (to be specific on one device such as ipade or iphone which on is the make the advantage to the case study)
2. Develop and critically evaluate a minimum of three (3) strategic options available to the organisation to ensure success of its business strategy over the next three to five years 35%
In developing the strategic options, you must differentiate strategic options from operational plans, strategic from tactical, as well as long-term intent from short-term initiatives.

3. Of the strategic options identified in part 2, evaluate and select a strategic option for the case organisation to implement. Critically discuss a range of implementation issues associated with the selected option, outlining and evaluating the process of leading and managing the proposed change(s) 30%

Using option evaluation techniques justify your preferred option. In discussing the issues, pay particular attention to the key business relationships and how they might be managed in implementing this preferred option.