(Questions 1 to 11)
Refer as needed to material in Chapter 5 of your textbook. Read the instructions for each activity. Answer all questions clearly and concisely. If possible, include examples to highlight your comments.
Activity A – Analyze a task
1. What is David’s primary purpose in sending a message to his reader? (Refer to page 95 in your textbook.) Support your answer with an explanation. (2 marks)
2. What is the secondary purpose of David’s message? (Refer to pages 95 and 96 in your textbook.) Support your answer with an explanation. (2 marks)
3. Which channel (e.g., phone call, e-mail, or letter) is best suited to communicate this type of message? Explain your answer. Consult Figure 5.2 Choosing Communication Channelson page 97in your textbook. (2 marks)
4. Who is (are) the primary reader(s) targeted by this memo? Refer to Figure 5.3 Asking the Right Questions to Profile Your Audience on page 98 in your textbook to provide an explanation. (1 mark)
5. Describe your professional relationship with your primary reader(s). Refer again to Figure 5.3 on page 98 of your textbook. (1 mark)
6. Given your answer to question 5, what tone should your memo convey? Support your answer with examples. Refer to pages 98 and 99 in your textbook. (2 marks)
7. In your opinion, how knowledgeable is (are) the primary reader(s) about the subject of the memo? Explain. Think about your readers’ knowledge of computer products, accounting systems, and information management prior to sending your memo.
8. Should you expect a negative response, a positive response, or a neutral response from your primary reader(s)? (2 marks)
9. Identify your secondary readers and describe their specific information needs.
10. What problems should you address in order to make the language of the above memo clearer? Select these from the Checklist for Adapting a Message to Its Audience on page 104 of the textbook. Be specific and support your answers. (3 marks)
11. Rewrite your manager’s memo. Think about how expressing yourself positively, courteously, simply, precisely, vigorously, and in a conversational tone will affect your readers’ responses. Refer to pages 101 to 104 in your textbook. (10 marks)
Part 2 Writing (Questions 12 to 19)
Refer as needed to material in Chapters 6 and 7 of your textbook. Read the instructions for each activity. Answer all questions clearly and concisely. If possible, include examples to highlight your comments.
Activity A – Research a topic and generate ideas
12. Supply three specific examples of the kind of information Mary could gather using formal research methods. Refer to pages 112 to 113 in your textbook. Include the specific formal research methods you would use to obtain this information. (3 marks)
13. Supply three specific examples of the kind of information Mary could gather using informal research methods Refer to page 113 in your textbook. Include the specific informal research methods you would use to obtain this information. (3 marks)
Activity B – Organize ideas into a coherent text structure
14. Help Gino organize the topics presented in Scenario 5. Create an alphanumeric or decimal outline for the human resources manual to organize this information logically (i.e., major title, major component, subpoints). Review outlining formats on pages 114 to 118 in your textbook, especially Figure 6.3 Two Outlining Formats on page 117.
15. Explain and support your reasons for organizing the outline as you did. Address each of the following elements of an outline: sequence, title, major components, and subpoints. (4 marks)
Activity C – Compose a first draft
Refer to pages 121 to 129 in your textbook to complete the following tasks.
16. Clearly, Frida’s draft memo needs to be improved. Find two examples of long sentences that should be divided into shorter ones. Copy these sentences and then rewrite them, explaining how you can make each one clearer by shortening it. Clearly label your work under the headings of Original Sentence, Revised Sentence, and Explanation. Edit wordy expressions that are unnecessary or information that is off-topic. (6 marks)
Copy one sentence from Scenario 6 that is written in the passive voice. Rewrite this sentence using the active voice. Clearly label the old and new sentences as Passive and
17. Copy one sentence from Scenario 6 that contains a misplaced modifier. Rewrite this sentence to clarify its meaning. Clearly label your sentences as Misplaced Modifier and Clearer Modifier. (2 marks)
18. Identify two problems in the following example from Scenario 6: “Not to mention the amazing embellishments that are sure to spark the interest of our well-healed clients: flowers, butterflies, crystals, and feathers.” (2 marks)
Part 3 Revising (Questions 20 to 28)
Refer as needed to Chapters 5, 6, and 7 of your textbook. Read the instructions for each activity. Answer all questions clearly and concisely. If possible, include examples to highlight your comments. Maintain a “you” view throughout.
Activity A – Evaluate a text
Evaluate the purpose, tone, and organization of Walter’s letter. Who is the audience and what is the purpose of the letter? Does it maintain a “you” view?
19. What is Walter Bern’s specific purpose for writing to Mrs. Beaudoin? (1 mark)
20. In one sentence, comment on the tone of Walter’s letter. (1 mark)
21. In three sentences, comment on the content organization in Walter’s letter. (3 marks)
22. Provide two examples with supportive evidence to describe how the content of the letter is on topic. (4 marks)
Activity B – Organize a text
Assess the effectiveness of the letter’s content and organization.
23. Provide two examples of sentences that should be removed and justify your answer.
24. Provide two examples where parts of this letter are missing or underdeveloped.
25. Help Walter reorganize his letter by creating an alphanumeric outline
(i.e., major title, major component, subpoints). (3 marks)
Activity C – Revise a text
26. Proofread paragraph 1 of Walter’s letter. Refer to the Checklist for Revising Messages on page 143 of the textbook. Identify four items that need revising. Describe the writing problems these examples demonstrate. Clearly label your sentences as Examples and Problems. (4 marks)
28. Rewrite Walter’s letter to improve its effectiveness. Cultivate the “you” view and focus on the receiver’s needs. Write an effective version of Walter’s text (Refer to pages 99 and 100 in your textbook.)
Present an effective version of Walter’s text using your own words. Incorporate the analysis you previously completed in questions 20–27 as you follow the 3-x-3 process. Format this text as a professional letter by cultivating a “receiver focus.” (20 marks)