Students Name

Institution of Affiliation

Course Title

DateRadio Program Analysis

SCAN:

The program identified is the Breakfast show on radio station BBC Radio 1. The media was received through the radio as a medium of communication. The analysis was conducted in the morning hours as the Breakfast show airs from 6:30 am to 10 am Monday to Thursday.

FOCUS:

The Breakfast show has a wide range of content that includes music and dialogues. One of the features of the program is the call or delete which is a game that involves celebrity guests are given a choice to either prank call a contact on their phone or delete their number altogether. Other features include The Nixtape that consists of the presenter selecting a piece of 30-minute party-oriented music before a DJ comes in to play the audience requests. Happy Monday involves half an hour of uplifting songs every Monday morning, showquizness, is a daily quiz to the audience based on pop culture, Happy Hardcore FM which plays hardcore music and the Waking Up Song which plays on daily basis and which features a celebrity encouraging listeners to wake up and get out of bed to the sound of Pharoahe Monch. The Newsbeat news and sports bulletins are part of the Breakfast Show presented after every 30 minutes.

ACT:

The Breakfast Show on BBC Radio 1 has a remit to entertain and engage a broad range of young listeners through which involves a distinctive mix of contemporary music and speech. The target audience for the radio program is 15-29 years of age. However, around 30% of individuals aged 35-40 years possess a view that the program is designed for them due to the content aired in the station. The content of the program rhymes with the target audience in that the music played is pop music which is a kind of music listened to by young people. The involvement of a celebrity in the show who is subjected to a prank to either call or delete their number is a kind of game played by young people making it a fit for young people. However, the station is not restricted to young people alone as there are people who are over 30 years who listen to the program and station who are highly disadvantaged by the program making the difference. Playing party-oriented music is another difference that disadvantages older adults, although the message is not aimed at them.