Quick summary of the project: We’re writing evergreen 300-word category page descriptions for products offered on Amazon.Most important points here:Items should be at least 300 words and at most 375 words longUsethe primary keyword three to five times, but be sure not to sacrificevoice and tone, and NO keyword stuffing; six keywords maximumUse at least one secondary keyword onceFour to five paragraphsDon’t use headersDon’t use duplicated contentUse contractions where possibleUse serial commasBe sure to review the Amazon style guide for further instructions on tone, style points, and an overall view of the project goals. The URL provided is the front page of Amazon. Please use your Primary Keyword to search from there for product examples. Important note on branded landing pages:Somelanding pages will refer to a specific brand name–for example,’Burberry scarves.’ In this example, Amazon does not actually carryBurberry scarves. In this situation, use language like ‘If you are inthe market for a Burberry scarf, Amazon has a large selection of similarscarves.’VERY important note on keeping this copy evergreen:DoNOT list, discuss, or focus on specific, individual products listed onthese Amazon landing pages, with the exception of the productname/primary keyword. The individual products offered on these landingpages will change over time based on what’s in stock, customer ratings,etc. We want evergreen content–content that will always be relevant. Ifthe product name/primary keyword is a specific product (like’iPhone 5′), then obviously it’s okay to discuss that product. But avoidlisting off the individual items that are currently listed at theproduct url.And a couple more minor things:Write’bestsellers’ or ‘bestselling,’ without the hyphen, rather than’best-sellers’ or ‘best-selling.’ Don’t encourage readers to take a lookat the ‘Amazon website,’ since the audience is already on the site(also, write ‘website’ as one word). It’s okay to mention customerreviews, but don’t focus too much on them.HTML: Be sure to use straight quotes/apostrophes and avoid HTML characters. No further HTML requirements.No meta description necessary. Type of Project Category PageProduct Name cool shirtsPrimary Keyword, Final (PKW) Cool ShirtsTargeted PKW cool shirtsTargted PKW AMS 22200Secondary Keyword, Final (SKW) cool t shirts for menOther (Tertiary) Keywords, comma separated, Final boys funky t shirtsImage Title Tag Cool ShirtsImage Alt Tag Cool ShirtsMeta Keywords Tag (Comma Separated) (Final) Cool Shirts, cool t shirts for men, boys funky t shirtsProduct URL https://www.amazon.com
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Quick summary of the project Were writing evergreen 300-wo
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