Question 1: In your role as a Consultant to a renowned organisation or institution, you have been asked to design and submit a research proposal to examine the future sustainability of its business within the context of an emerging competitive environm

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Assessment Type: Assignment

• Question 1 (50%) Research Design Proposal and

• Question 2 (50%) Literature/ Evidence Review
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Indicative Assessment Requirements for the Module;-

Maximum Word Limit and Assessment weighting for each aspect within the assessment:

Each of the 2 questions must be equivalent to 2000 words (+/- 10%)

Each question is worth 50% of the overall RM mark.

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Description of Assessment Requirements

• Question 1:
In your role as a Consultant to a renowned organisation or institution, you have been asked to design and submit a research proposal to examine the future sustainability of its business within the context of an emerging competitive environment.
You are required to submit your research designed proposal to top management in the form of 2000-word report by due date specified.
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• Question 2:
Complete a literature / evidence review on the above topic, fully referenced, up to 2000 words.

Guidelines for undertaking the Assignment / Marking criteria and marking allocation

• Thorough literature / evidence review must be evident.
• Case Study, Business Development Plan and Dissertation topics can be used if required but it is not mandatory
• Discussion and debate on the above mentioned topics should be seen.
• There must be sufficient linkage between theory and practice.
• Harvard style of references should be used

Please ensure that the question for the Research Design Proposal has

Part One – 500 words——————————————-25 marks
Is the overall context for the research well established?
Is the purpose adequately explained?
Is the research topic interesting from an academic and practical perspective?
Is it clear what aspects of the chosen topic will be researched?
Do the boundaries of the research make sense?

Part Two- 1000 words——————————————-50 marks
Are the research questions well conceived?
Is there a logical and cohesive structure to the proposal?
Are all the relevant sections included?
Is the approach adequately explained?
Is the scope of Literature outlined relevant to the research objectives to address the research questions?
Is the relevance of the literature, models, theories and frameworks for thinking justified?
Are the proposed research methods appropriate to the research task?
Have the data types been defined and classified?
Have target populations and samples been defined and justified?

Part Three- 500 words———————————————25 marks
Is the proposal for analysis linked back to the literature and the research questions?
Have analysis methods been specified?
Are ethical issues considered?
Is there an adequate time plan for the research?
Have academic protocols for referencing been met?
Are the intended outcomes for the research made known, so there is a clear understanding of the value added?

Please ensure that the question for the Literature / Evidence Review has

Introduction (500 words) – …………………25 marks
Is the domain explained?
Is there a rationale for the chosen topic?
Is there a wider point of reference?

The Main Body (1000 words)- ………………50 marks
Is there a clear structure
Does the review flow into a logical progression?
Does the review convey the thinking of the writer?
Use of secondary sources, citation, references, synthesis, critique, chronology, seminal works, models?
Is the current position conveyed?
Is there a set of emergent conclusions?
Conclusion (500 words)- …………………….25 marks
Is there a clear concluding statement?
Is there a clear implication for further research?
Are research questions specified?
Are there emergent themes?
Is the literature review conclusive?
Total———————————————–100 marks