Public Realtions Program Integrated with Marketing for the LA Lakers
Sport Marketing 321
Take Home Exam
The layout is free format (word or pdf) format with 11point fonts, 1.5 spacing, and a minimum of 800 to a maximum of 1000 word count. Figures, diagrams, charts, tables, and so on can be used to support your work. The exam is worth 20 points. Deadline is (hard copy / in class).
Task: You are the public relations director of the LA Lakers. Establishing a public relations program integrated with marketing is your task as the director. Specific instructions are provided below.
Identify the overall public relations program objectives
Create several specific programs that will help achieve the overall objectives
Demonstrate how each specific program is connected to other marketing elements
The professor is looking for:
Level of understanding of PR and its functions.
Creative ideas associated with the PR programs.
Creativity, only if it makes sense.
Logical connections between PR programs and other marketing elements. Meaningful intuitions, if any.
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