xplore the Internet to find a multinational company that has products that you enjoy building new consumer products for. Imagine that you are the marketing manager in charge of new products. The company as tasked you with creating and launching a product that is currently not on the market in any country. This consumer product should be an extension or co-branded idea of your own creation.
Write a three to four (3-4) page paper in which you:
Provide a brief summary of the company and product you would like to introduce for them.
Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities.
Propose your strategy for advertising the new product within other countries. Determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they would be customized for a new country. Provide a rationale for the response.
Select a country as a new market for the new product. Next, predict the market segmentation variables for the new product in the country that you have selected (e.g., geography, psychographics, and demographics).
Define the company’s main types of pricing strategies and target market objectives for the new product.
Suggest the key methods that you would use to create unique distribution channels and logistics through the company’s existing global channel intermediaries. Predict the manner in which these distribution channels would create utility for current and potential customers.
Decide whether you would employ a multicounty strategy or a global strategy for the new product. Provide a rationale to support your response.
Use at least five (5) academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
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1. Provide a brief summary of the company and product you would like to introduce for them. 2. Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities. 3. Propose your strategy for advertising the new product within other countries. Determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they would be customized for a new country. Provide a rationale for the response. 4. Select a country as a new market for the new product. Next, predict the market segmentation variables for the new product in the country that you have selected (e.g., geography, psychographics, and demographics). 5. Define the company’s main types of pricing strategies and target market objectives for the new product. 6. Suggest the key methods that you would use to create unique distribution channels and logistics through the company’s existing global channel intermediaries. Predict the manner in which these distribution channels would create utility for current and potential customers. 7. Decide whether you would employ a multicounty strategy or a global strategy for the new product. Provide a rationale to support your response.
Absolutely spot on. I have had the best experience with Elite Academic Research and all my work have scored highly. Thank you for your professionalism and using expert writers with vast and outstanding knowledge in their fields. I highly recommend any day and time.
Stuart L
Thanks for keeping me sane for getting everything out of the way, I’ve been stuck working more than full time and balancing the rest but I’m glad you’ve been ensuring my school work is taken care of. I'll recommend Elite Academic Research to anyone who seeks quality academic help, thank you so much!
Mindi D
Brilliant writers and awesome support team. You can tell by the depth of research and the quality of work delivered that the writers care deeply about delivering that perfect grade.
Samuel Y
I really appreciate the work all your amazing writers do to ensure that my papers are always delivered on time and always of the highest quality. I was at a crossroads last semester and I almost dropped out of school because of the many issues that were bombarding but I am glad a friend referred me to you guys. You came up big for me and continue to do so. I just wish I knew about your services earlier.
Cindy L
You can't fault the paper quality and speed of delivery. I have been using these guys for the past 3 years and I not even once have they ever failed me. They deliver properly researched papers way ahead of time. Each time I think I have had the best their professional writers surprise me with even better quality work. Elite Academic Research is a true Gem among essay writing companies.
Got an A and plagiarism percent was less than 10%! Thanks!