Provide a 6 pages analysis while answering the following question: Weaknesses of the Web Content of Senegal-Tourism Com Compared with Its Rivals’ Sites. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. In the modern epoch, the Information and Communication Technology has a tremendous impact to the world economy in general and the local/national industry in particular (Fisher and McKee, 2008. United Nations, 2007). Via the media available in present-day ICT, expansion and transaction of international companies (i.e., MNCs) towards or from other foreign countries become more viable. The web page of Senegal-Tourism could be categorized as an example of ICT since it is a technology heavily employed for a certain purpose (i.e., commercial in nature). It must be noted, however, that Carlsson’s concept of ICT is strikingly broad. For one thing, Senegal-Tourism as website or software technology is far from being a “general-purpose technology.” Conversely, Paquette’s idea of ICT is more attuned to the Senegal-Tourism web page mainly because of its prominent relation or connection to such website in terms of strategy, medium, and communication resource.

In the long run, ICTs vitally require a kind of evaluation commonly called heuristic evaluation method. The concept of the heuristic evaluation was originally designed by Jakob Nielsen (Reeves & Hedberg, 2003). Mack and Nielsen (1994 as cited in Nielson, 1993) generally defined heuristic evaluation as a method of rigorously inspecting a “user interface design for usability.” Similar to conventional methodology, heuristic evaluation roughly consists of a well-defined set of principles. This set of principles widely varies from the particular type of heuristic evaluation method being used or employed.

In general, heuristic evaluation has ten basic heuristics, which are applicable to any type of software technology. three of the heuristic evaluation methods, to give few examples, are pluralistic walkthroughs, cognitive walkthroughs, and formal design analysis. The methodology called cognitive walkthroughs was mentioned by Nielsen, which he described as one of the two “[o]ther usability inspection methods.” Conyer extensively defined cognitive walkthroughs as a method utilized in order to “evaluate the ease of learning to use a product, particularly by exploration” (as cited in Reeves & Hedberg, 2003).