Required Text Reference:
Principles of marketing
14th Edition, 2012
Philip Kotler and Gary Armstrong
Pearson Prentice Hall
ISBN-10: 0132167123

Products and services fall into two broad classes based on the types of consumers that use them. Name these two broad classes and describe how they are different from each other.

Written Assignment Requirements
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Always include your name, student number, course number, course title and unit number on each page of your written assignment (this is for your protection in case your materials become separated).
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Begin each written assignment by identifying the question number you are answering followed by the actual question itself (in bold type).
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Use a standard essay format for responses to all questions (i.e. an introduction, middle paragraphs and conclusion).
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All responses must be typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size for ease of reading and grading.
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All online responses must be submitted as a MS Word
Document file only.
Written assignments are judged on the quality of the response in regard to the question. Word count is NOT one of the criteria that is used in assigning points to written assignments. However, students who are successful in earning the maximum number of points tend to submit written assignments that fall in the following ranges:
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Undergraduate courses: 350 – 500 words or 1 – 2 pages.

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