Produce a 2500 word CUSTOMER FEASIBILTY ANALYSIS report for you own ‘entrepreneurial dream’. The report must be no more than 2500 words. All tables/figures etc, MUST be in a separate clearly presented appendix which should be no more than 10 A4 sides in length. The file size of both the report and appendix must not exceed 10 MB.

( I CHOSE THE BUSINESS PLAN OF OPENING A HALA RESTAURANT IN LIVERPOOL AS THERE ARE NOT MANY HERE )

The proforma of the report MUST be as follows:

Section 1

Executive summary:

– Briefly sets out what follows

Section 2

Micro –level market assessment:

– Overview of primary and secondary research undertaken.

– Target market and its pain identified: compelling benefits of your solution identified, with evidence that those in the segment are willing to pay a price that works.

– Target market size and growth rate.

– Options to grow into other segments.

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Section 3

Macro level market assessments:

– Overall market size and growth rate .

– Macro-trends analysis to assess future market growth and attractiveness

Section 4

Macro level industry assessment:

– Five forces analysis: whether or not the industry is attractive

– Likely changes therein going forward.

Section 5

Micro level industry assessment:

– Any proprietary elements:

– Any superior organizational process , capabilities or resources identified that are not easily duplicated or limited

– Economic viability of business model established

– Revenue forecast with clear justification for figures predicted

– Customer acquisition and retention costs, and time required to obtain a customer

– Expected gross margins

– Capital investment required

– Expected break-even point

– Operating cash cycle characteristics.

Section 6

Team assessment:

– Mission, aspirations and prosperity for risk

– Teams ability to execute on the CSF’s in the industry

– Teams connectedness up, down and across the value chain

Section 7

Summary and conclusions:

– Why this opportunity is or is not attractive and on what one or at most two domains you rest you case

FOCUS also on the following for the feasibility report :

– is it a product or service

-who my market or customers are?

-problems and opportunities

(location/ promotion/costs/price/demand)

-Value chains

Profit/ revenue

-CSF critical success factors:

VAT registered or not

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