Principles of Marketing, 9th Canadian Edition. Kotler / Armstrong /Cunningham The product has to be absolutely new for MEC and it could be a product line. Make sure you identify the shopping category from the MEC website that your new product line will fit under (Climb, Bike, Hike, Run etc) and also – research thoroughly that the same or similar product is not offered by MEC ‘at all’. For Q#4 -You may refer to The Marketing Plan in Appendix 2 of your textbook but use it only for reference purpose -You may focus your answer on the Objectives and Marketing Strategy rather than detailing all components of the plan; hence keeping the page limit to 2 pages for this answer.
Principles of Marketing 9th Canadian Edition. Kotler / Armstrong /Cunningham The product has to be absolutely new for MEC and it could be a product line.
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