Clear marketing communication is imperative for informing the customer about your product. Unfortunately, the message does not always clearly come across to the consumers. Sometimes this is simply a poorly designed message that can be misinterpreted by the consumers, and other times these message are clearly deceptive and examples of false advertising.
Choose one (1) of the following brands; Red Bull, Volkswagon, Activia Yogurt
Research and report back to the class about the false advertising, the reason it was considered “false”, and the repercussions for the company.
Make suggestions of how the advertising and their marketing communication could have better been handled.
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