The modern-day society has a number of communication agents with the world succeeding in becoming a global village through the development of the internet and other efficient forms of communication and interaction (Michael, 2011). When people come together, they present behavior and activities from their cultures, such terms as modernization and urbanization have all contributed to creating a scenario where different people living different lifestyles and therefore having different cultures share neighborhoods. The first reaction to this is culture conflict, a case in which everyone tries to live his or her life in accordance with the dictates of the different cultures. However, with time and the birth of subsequent generations, the cultures begin to pacify as different people drop some of their less admirable aspects of life and assume those considered admirable from other cultures (Bronfenbrenner, 2005).

Culture is never static and whenever different cultures interact, a conflict results in one that either culture wins. The winning culture, therefore, gains dominance among all the people of the region experiencing the cultural conflict. Culture is entirely a mental state. the beliefs of a culture are imprinted on the brains of people, which thereafter control how people conduct themselves. Any agent that is therefore capable to change people’s mindset possibly changes their actions thereby their cultures. One such factor is intense interaction. A factor that validates the claims that urbanization, modernization, and the development in the communication sector have collectively resulted in the creation of a global village thereby possibly killing very many other smaller cultures while fostering the growth and development of one universal culture (Foster, 1985).

The mass media is a key agent to the spread of cultures. While one culture gains international acceptance, other less admirable cultures die thereby resulting in a monopolistic culture market, one in which everyone has no other choice but to live according to the reigning culture. American society is one case scenario. It is common knowledge that indigenous Americans possibly became distinct as other people from different regions across the world settled in the region.