Your assignment is to prepare and submit a paper on current customer services and expectations of samsung. The paper intends to discuss the present customer service as well as expectations within Samsung which have emerged from the delivery of superior products and services by the organization. Moreover, in the main findings section, various strategies which could be applied by Samsung to deliver consistent as well as effectual customer services within the competitive marketplace will also be evaluated. Apart from these strategies, this paper also provides certain recommendations which can be fruitful for the organization to sustain customer service excellence going forward. The significance of customer service may differ in terms of industry, a company’s products and services. The superior interpersonal communication system is quite essential in order to enhance customer services through which an organization can attain an excellent competitive advantage. In the present business scenario, customer service is considered as a significant consideration where every leading organization always attempts to meet the effective level of customer expectation (University of Cambridge, 2012. Newby & McManus, 2002. Richmond/ Wayne County, n.d.).

In this similar context, it can be said that customer service is a kind of systematic process which is utilized in order to make certain that customer satisfaction is achieved by delivering products as well as services according to the demands of the consumers. In accordance with the present business situation, customer service generally takes place while operating a transaction process regarding products’ sales and service. Moreover, it is considered as a vital constituent&nbsp.for today’s business organizations in order to uphold continuous client relationship through which companies can attain superior profitability as well as growth. Due to this reason, a majority of the leading organizations are intending to execute the process of customer service effectively in order to increase the level of customer satisfaction.