hello there ,
I have a marketing plan project and the part I have to write about its number 7 .
and I uploaded the proposal plan
the project presentation plan description
1. Title Page
a. the name of the product/ brand for which the mktg plan has been prepared
b. the time period for which the plan is designed (e.g., 2016-2018)
c. the persons and positions of those submitting the plan
d. the date of submission of the plan
2. Executive Summary
a. One- to three-page summary of the entire plan (include a brief
introduction, the major aspects of the plan, and a budget statement)
3. Table of Contents
4. Introduction
a. Highlights of the brand’s historical and recent operations. It is useful to
prepare graphs of the brand’s performance that show its sales. I
5. Strategic Focus and Plan
a. Mission
b. Goals
6. Situation Analysis
a. SWOT (environmental conditions such as economic, social, political, legal,
or cooperate environments)
b. Industry analysis
c. Customer analysis
d. Company analysis+ Competitive analysis +Core competency and
sustainable competitive advantage of your business (brand/product)
7. Market-Product Focus
a. Marketing objectives
b. Target markets
c. Points of difference and positioning
8. Marketing Program
a. Product strategy
b. Price strategy
c. Promotion strategy
d. Place strategy
9. Financial Data and Projections
a. Historical sales revenues
b. Financial projections
10. Implementation Plan and Control
a. Plan to implement the strategies
b. Plan to evaluate and control the strategies
I need it two slides at least please
any question asks me please








Jermaine Byrant
Nicole Johnson



