Please describe what, how and when Apple did the right thing and what, how, and when Apple did the thing right. (i.e. provide a discussion of apple’s strategic strategies and operational/ competitive strategies)

It is also very clear that the company also made most of their sales to other businesses and consumers via online retails stores. This is considered as a strategic strategy to ensure that they make higher sales. I consider this is what apple did right with regards to small and mid-sized business sector. In addition, I also note that the other issue that the company took part in and is considered outstanding is the use of technology on education to help students and teachers to learn. This is a competitive advantage to Apple, as it gains prestige to other companies selling the same products. One of the right things that the company did right was to ensure that it undertaking educational training programs.

Over the years the company has been using technology to upkeep its training programs. For example, the company has been equipping its clients on how to use their products online.

The other concern that the company has been on the forefront is to ensure that it is able to meet the needs of the clients via marketing or promotional programs. It true that apple has improved its marketing capacity in order to meet the needs and demands of the customers. The other right thing that the company has done was to ensure that its staff were not laid offer in 2008-2009 global financial crisis, but to undertake as cross-pay cut amid all the employees.

The other case that Apple did right was to have on board various support services such as printed, software and online support as well as electronic manuals that offers secondary support service. This is considered as a marketing strategy. In addition, the company has varied employees with outstanding talents to ensure quality. I consider this step as a right or positive step.