1. Baby Boomers in America are aging. Describe how this might affect the marketing mix for the following: Bally’s Health Clubs, McDonald’s, Whirlpool Corporation, The State of Florida, Target Stores. Provide one or two sentences for each.
2. How should Ford Motor Company market differently to Millenials, Generation X, and Baby Boomers? Provide a relevant paragraph for each.
3. Periods of inflation require firms to alter their marketing mix. Suppose a recent economic forecast expects inflation to be almost 10 percent during the next eighteen months. Your company manufactures hand tools for the home gardener. Write a short memo to the company president explaining how the firm may have to alter its marketing mix.
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