Read the case study titled Stopping Outshopping, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry.
Write a four to six (4-6) page paper in which you:
Based on the textbooks summary of Timothys philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
Examine the potential lessons that the Stopping Outshopping case could teach health care executives about complacency.
Evaluate the potential value of Michael Porter’s Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.
Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.
Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.
Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
Examine the marketing research process and market segmentation strategies in the health care industry.
Integrate the SWOT Analysis into viable recommendations to meet the health care services organizations operating requirements.
Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.
Apply Michael Porter’s Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.
Explain the impact that the population and societal, competitive, and financial forces have on health care services.
Use technology and information resources to research issues in health services strategic marketing.
Write clearly and concisely about health services strategic marketing using proper writing mechanics.
Absolutely spot on. I have had the best experience with Elite Academic Research and all my work have scored highly. Thank you for your professionalism and using expert writers with vast and outstanding knowledge in their fields. I highly recommend any day and time.
Stuart L
Thanks for keeping me sane for getting everything out of the way, I’ve been stuck working more than full time and balancing the rest but I’m glad you’ve been ensuring my school work is taken care of. I'll recommend Elite Academic Research to anyone who seeks quality academic help, thank you so much!
Mindi D
Brilliant writers and awesome support team. You can tell by the depth of research and the quality of work delivered that the writers care deeply about delivering that perfect grade.
Samuel Y
I really appreciate the work all your amazing writers do to ensure that my papers are always delivered on time and always of the highest quality. I was at a crossroads last semester and I almost dropped out of school because of the many issues that were bombarding but I am glad a friend referred me to you guys. You came up big for me and continue to do so. I just wish I knew about your services earlier.
Cindy L
You can't fault the paper quality and speed of delivery. I have been using these guys for the past 3 years and I not even once have they ever failed me. They deliver properly researched papers way ahead of time. Each time I think I have had the best their professional writers surprise me with even better quality work. Elite Academic Research is a true Gem among essay writing companies.
Got an A and plagiarism percent was less than 10%! Thanks!
Pay an expert to take your online class and say goodbye to poor grades, missed deadlines, and the struggles
of balancing your education with other work/life responsibilities. Life Is too Short to Spend on Classes
You Have No Interest In. Focus on what is really important in your life. Let our professional handle your class.
Guaranteed A or B
100% Confidential
Experienced Tutors
24/7 Support
Fill in free quote request
Tell us about your online class and what help you need. Try to give us the maximum information.
Agree on price
Our representative will contact you to discuss the details of your order and the rates for our assistance.
Pay and get help
When everything is agreed, you will receive an email with the invoice. After you pay, we start working on your task.
Using this writing service is legal and is not prohibited by any law, university or college policies. Services of Elite Academic Research are provided for research and study purposes only with the intent to help students improve their writing and academic experience. We do not condone or encourage cheating, academic dishonesty, or any form of plagiarism. Our original, plagiarism-free, zero-AI expert samples should only be used as references. It is your responsibility to cite any outside sources appropriately. This service will be useful for students looking for quick, reliable, and efficient online class-help on a variety of topics.