Persons at the age of 17-30 tend to explore with alcohol extremely due to the following factors

Developmental factors in the late adolescence and young adulthood,

Cultural and social standards of college life that support heavy alcohol use.

Individual factors, such as family history

Recommendations

For the organization to play a part in reducing college drinking they should implement brief motivational counseling interventions, social norms interventions, individual-oriented interventions, mostly do alcohol screening and environmental policy changing such as the legal drinking-and-driving laws, and complete college–community programs. The committee should establish alcohol-free college residences and campuses, prohibit beer kegs on campus, prohibit self-service of alcohol at campus events and ban sales or marketing of alcohol on campus. The organization can use modern science to collaborate with other healthcare professionals with aim of reducing substance abuse among college students and giving alcohol education. The most targeted place to communicate with students should be via the internet since many students are influenced by internet information’s (Robert, 2002).

Limitations

Though research data on the success of the above programs is limited, surveys have shown that students living in alcohol-free residences are less likely to engage in heavy binge drinking and underage students at colleges that ban alcohol are more likely to abstain from alcohol.