Delivering a speech is only as effective as its organization and writing. In this milestone, you will develop an oral speech for a stakeholder meeting.
Prompt: In this scenario, you have been tasked with constructing a short speech that will need to be delivered to stakeholders of two separate organizations due to the planning of an upcoming merger between them. The speech will be delivered by the President/CEO of the AT&T organization to top-tier executives and upper management team members from AT&T and COM WORLD. It will be offered in efforts to promote upper level buy-in and support for the decision to enact a corporate merger and acquisition of COM WORLD. The corporate merger will be â€œofficiallyâ€ announced in the coming weeks. However, there is much dissention among executives, management team members, and employees at both organizations as rumors of the merger have been swirling for approximately three months. There is strong concern at AT&T that the successful AT&T organization will be acquiring a less than successful company and assuming the liabilities of the acquired company. COM WORLD executives are concerned for the welfare and future of their employees and the loss of the COM WORLD brand.
The speech is to inform all parties that the acquisition is a positive move and is created to prove strength in assets, privileges, customer base, and buying power. In addition, you are to ensure all leaders that while the COM WORLD organization will be acquired and its identity dissolved, plans are to retain all employees at both organizations at this time. There are no immediate plans to eliminate jobs at either organization. Rebranding the COM WORLD services as part of AT&T should elevate COM WORLDâ€™s less than successful image and help to retain disgruntled customers. The merger will provide uniformity in advertising and marketing opportunities and increase buying power, employee knowledge, and services. Your goal is to create a speech that will create a positive vibe, dispel rumors, and promote buy-in.
The speech will be followed with a Q/A session from executives and upper management team members on both sides of the merger. Therefore, your ability to create a speech that delivers this news in a positive manner is essential. Consider the following critical elements as you create your speech:
What supplemental resources have you included to support the claim made in your speech?
Describe the two organizations and examples of strategic communication used for each
Did you rehearse your speech aloud to ensure it lasts between three to five minutes?
Guidelines for Submission: The paper must address the practice of contemporary communication and proper mass media format and be double-spaced with 12-point Times New Roman font, one-inch margins, and applicable supporting research. Use APA style for citations.