Parallel imports/ Gray Market – Read the attached case that I took from another Int. Marketing textbook. Parallel imports are not illegal. They are products that are sold through unauthorized distribution channels. Here is the case from the book…
For more information on the latest news of this case, you can refer to Wikipedia (I don’t usually reference Wikipedia, but this is for you to know the background of the case)
Use this rubric to briefly answer the following questions
Summary (3pts) – Briefly write what you understood about the case and gray markets.
Opinion(4pts) – Do you think Omega has a right to sue Costco for selling unauthorized watches in the US? Or do you think Costco has the right to sell the product at low prices? Briefly explain.
Solution (3pts) – What should either company do to avoid such situations in future?
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