New Production Introduction**** Original Answer Pls will run through tunitin b4 payment is released** Ensure all questions are answered!!!!!Bayer Schering Pharma AG, Germany owns Alka-Seltzer, which waslaunched in 1931 and was meant for relief of minor aches, pains,inflammation, fever, headache, heartburn, sour stomach, indigestion, andhangovers. Alka-Seltzer Plus was a spin-off of the original medicine,meant to relieve colds and flu.The company has recently introduced a new and improved Alka-Seltzer Plus, as described in this TV ad.The ad shows that Alka-Seltzer Plus can fight congestion, unlike NyQuil.Explain how Alka-Seltzer Plus has been quality and price-positioned inan existing market. In your opinion, has Bayer positioned their productappropriately in the market for cold and flu symptoms relief products?Would you advise Bayer to use a skimming or a penetration pricingstrategy? Explain your reasoning.How do you think Proctor and Gamble, the company who produces Vicks NyQuil, would respond to the ad?Guided Response: In 300 words or more, please, provide your response to the abovediscussion question. If Bayer is currently making normal profits on mostof the products in its product line, but is making pure profits on itsnew Alka-Seltzer Plus with decongestant, what should Bayer do toincrease its profits?