Netflix Marketing Plan Instructions

Overview of the Assignment:

Your final case assignment challenges you to develop a marketing plan, as well as control and evaluation procedures for Netflix.

The purpose of this document is to assist you in completing the process outlined above. It is a useful planning tool because it helps to ensure that important information is not omitted from the marketing plan.

Your marketing plan will follow through upon the recommendation made in your first case. The purpose of this paper is to apply what you have learned. Review the information in chapters 1 through 10 as needed (with special emphasis on chapters 6 and 7). It is important that you take the time to read through chapter 9, as it deals with implementation and control. It may also be worth scanning chapter 10 for tidbits that help you in designing your marketing plan.

The marketing plan allows you apply your knowledge, thus the majority of information presented will be your own ideas. That being said, you may wish to justify your recommendations/marketing plan ideas via persuasive or logical arguments backed by facts that would require citation if not common knowledge.

Format:

Your analysis should be written in paragraph form, unless exceptions are noted. Remember to synthesize information when you address the questions within the various sections of the template. Delete the actual questions shown under each heading. If additional subheadings would improve the organization and presentation of information, please feel free to use them.

Please note:

This case is to be completed individually and must be your own work. Don’t copy information verbatim from the textbook or outside sources. Use the textbook or outside information to support your rationale or recommendations as necessary. Simply copying sentences of information and putting quotes around them regardless of whether or not they are properly cited does not reflect graduate level work.

Citation note:

Remember to cite your sources appropriately, both in-text and at the end of the case.

Writing style note:

Follow APA Writing Style Guidelines

Please note that the following template serves as a starting point for your marketing plan. It is flexible enough to accommodate the unique characteristics of the assigned case. Justification is critical for the marketing plan. Persuasive arguments based on outside evidence or logical reasoning will be helpful in that regard.

The marketing plan template is one that would be appropriate for any service, product, idea, etc. Some of the aspects of different strategic decisions may not be relevant to pursuing the strategic alternative you chose in the first portion of your paper.

Textbook:

Ferrell, O.C. and Michael D. Hartline (2017). Marketing Strategy, 7th edition, South-Western Cengage Learning.