International Management: Managing Across Borders and Cultures, 6/e Helen Deresky 2008 Pearson.
Answer the following questions.
1. what conditions and negotiation factors pushed forth the merger in 2006 that were not present in 2001?
2. Research the status of the merged company at the time of your reading this case. what has happened in the industry since the merger, and how is the company faring?
3. Evaluate the comment that the merger is "a giant translantic experiment in multicultural diversity." what evidence is ther that the company has run in cross-cultural problems since the merger took place in 2006?
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