Need help with my writing homework on Issues and Crisis Communication. Write a 2750 word paper answering; The most principal factor involved in reputation management is that it focuses mainly on eliminating negative search results through the monitoring of a company’s or individual’s brand and using the feedback drawn from customers. In many cases, reputation management may result from a crisis in which an organization may seek to restore their reputation to the public.

The idea behind crisis communication in managing an organization’s reputation is to ensure that managers have a response plan that will be able to sustain the confidence of stakeholders making them renew their commitment towards an organization or an individual. Ideally, a crisis from within a communication perspective is an organizational problem that attracts public attention and is one that can threaten a company’s ability to operate or its image. Crisis tends to take many forms that include environmental spillage, product recalls, natural or man-made disasters industrial strike action or acts of crime. One such company that experienced a crisis was the BP in which the Gulf of Mexico spill that started on 20 April 2010, that led to the loss of eleven lives and also impacted the marine life within the same region (Pride, Hughes & Capoor 2011, p. 61). In this regard, this essay will delve on how BP managed its reputation during the BP oil spill the stakeholder management issues that the company faced, and analyze ways in the company may apply the stakeholder theory and other models in for it regain its reputation with its stakeholders.

The Deepwater Horizon Oil spill lasted for at least three months in which the deepwater oil rig exploded and sunk making this oil spill to be the largest in within the petroleum industry (Lehner & Deans 2010, p. 11). The effects of the spillage that lasted for months included the destruction of wildlife habitats, crippling of the fishing and tourism industries and the consequences of the extensive clean-up exercises. The efforts to contain the&nbsp.spillage from the well were futile, which led to its closure on 10 September 2010 to which reports from the site have indicated that it continues to leak.