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Farmageddon

Farmageddon is an intriguing movie that portrays the U.S. government as an agent that constantly attacks innocent consumers and farmers with the ill motive of safeguarding selfish corporate interests. The also portrays the irony that purchasing unhealthy commodities, such as cigarettes, is much easier than obtaining essential food stuffs, such as raw milk. Consumer interests and small agribusinesses face a great threat from government agencies that seeks to wipe out active cultivation and consumption of processed commodities from small holder farmers.

In consumer sovereignty, the choice and preference of commodities lie with the customer. This means that the consumer is the ultimate body in charge of the market and hence economy. To a larger extent, the consumer can change the current market conditions since he decides what products to buy and at what cost depending on demand. Farmers, entrepreneurs, and capitalists play a vital role in market dynamics though they activities are regulated by consumers who decide make a purchasing decision. But in a move to protect themselves from consumer exploitation, enterprises collaborate with each other to have a common bargaining power, determine prices, or what to sell. This leaves consumers with little choice other than comply since they need the products. Therefore, consumers can hardly change the market. In a monopolistic economy that involves the provision of basic services, such as public schools, water, infrastructure, and others, consumers hardly have control on the market and dependency theory posits that developing economies are highly dependent on developed states for their economic progress. According to the theory, goods flow from poor underdeveloped nations to the wealthy nations, making the latter wealthier and the former poorer. For this reason, the poor nations do not have sovereignty over the goods they produce since they fear economic sanctioning by their richer trading partners, hence no consumer sovereignty in poor countries. Richer states perpetuate dependence by various strategies, such as politics, education, sporting, infrastructure development and others, to exercise absolute sovereignty over poor countries.

Distributive justice is concerned with fairness in associated with distribution of resources and outcome decisions. The small farmers in the film hold the need distributive theory. This is because they require assistance from the government made stakeholders in provision of inputs, resources, and market for their goods. These farmers should receive more attention than established agribusinesses to help improve their economic viability and alleviate their status. In contrast, the government uses the power distributive theory in which it recognizes highly established agribusinesses, giving them more attention than the smaller farmers.

Corporates have the responsibility of ensuring that the products they produce serve the specific needs of their clients. In addition, they should ensure that these production uses safe materials, conserve the environment. Other corporate responsibilities include job creation and involvement in socio-economic developmental activities. Corporates should involve in provision of resources, personnel, or funding for social causes that are worthwhile to spur societal progress and development. Besides, corporates should not exploit consumers by inconsistently altering prices to their advantage or production of substandard products. Consumer’s responsibilities include being aware of product quality before buying, and speaking out in case a product is not conforming to the required standard, or overpriced unnecessarily. Additionally, consumers should be ethical in their practices to ensure fair buying and selling practice, thus avoid exploitation of other consumers. They should also be responsible for their environment by properly disposing waste and protection of natural environments. Other responsibilities include speaking out in case of exploitation and gathering all information regarding a product.