Motorola and Verizon

Name

Institution

Motorola and Verizon

Vendors and retailers form alliance in order to benefits from each others superior quality services and products. When forming such an alliance, the partnering farm normally seek to make a powerful combination of superior qualities form both partners and create an unbeatable product that can withstand completion from other firms. The relationship between Verizon wireless and Motorola is a good example of this kind of alliance. Verizon is and multination telecommunication and broadband company while Motorola is also a global telecommunication brand which provides leading edge telecommunication technology solutions to clients worldwide-ranging from individuals, businesses to governments. In 2011, these two telecommunication giants teamed up to provide customers with unique telecommunication services (Pankaj, 2011). This was not the first time the giant teamed. As a retailer Verizon is doing a perfect job for Motorola.

First Verizon has a large commercial network that is of great benefit to Motorola. Verizon as carrier as access to large market which translate to million of consumers to whom the vendor sell its services (Solution Brief, n.d.). The partnership with Motorola means the Motorola technology (mobile devices) devices are easily distributed alongside Verizon’s services. To make this advantage real, Motorola has use it leading edge technology to develop phones designed to securely work on Verizon’s 2G, 3G and 4G networks safely (Jackson, 2011). The technology is unique, the best in the market, and Verizon can proudly sell the technoloy. This distribution is further supported by Verizon’s transportation ability. According to Walsh (2012) Verizon brought in to the alliance its market-leading nationwide transport muscle.

In addition to the distribution, the Motorola technology gets publicity through being marketed alongside the Verizon carrier services. For instance, devices designed by Motorola to ensure public safety integrity on Verizon’s 4G LTE network will be market to customers on the network. This way the vendor Verizon makes the customers aware of the Motorola technology. This is an effective publicity and marketing strategy since the probability of thousand of customers who are interested in their safety to buy the devices or technology is high.

Retailers are known to blend goods and increase the value. Certainly, Verizon will be able to boot the value of Motorola devices since, in addition to a market-leading nationwide transport muscle; Verizon brings into the alliance its applications development community. Verizon has a great community of application developers who develop application for mobile devices (Walsh, 2012). The provision of this application will enhance the utility that customers derive from using from using Motorola phones and communications devices. Being in an alliance Motorola can develop communication devices that have the ability to use popular applications. This is an enhancement that can make Verizon customer also become Motorola customer. The value addition service, therefore, expands that market for Motorola devices.

In conclusion, Verizon as a retailer provides several services to Motorola. Theses include publicity or advertising by providing Motorola devices alongside its services such as 3G, and 4G services. Once customers are made to understand the superior nature public safety provided by public safety the will buy the technology. With its large network across America, Verizon can effectively distribute Motorola devices. Finally, Verizon provide value additional services to Motorola products through provide application that can be used alongside the Motorola devices. Verizon equally benefits from the partnership especially the superior technology that Motorola has to offer. According to Walsh (2012) Motorola bring to the alliance “enterprise class” devices. Motorola is in control of the telecommunication industry’s leading public communication safety for the next generation (Basking & Schaumburg, 2011). It upholds standards base on LTE, safety control and public LTE network delivery. The safety capabilities are simply unbeatable.

References

Basking, N.J. &Schaumburg, Ill. (2011). Motorola Solutions and Verizon Wireless Enter Alliance to Bring LTE Advantages to Public Safety Customers Across the United States. Retrieved from http://mediacenter.motorolasolutions.com/Content/Detail.aspx?ReleaseID=13725&NewsAreaID=2&ClientID=1

Jackson, D. (2011). Motorola, Verizon establish public safety LTE alliance. Retrieved from http://urgentcomm.com/networks_and_systems/news/motorola-verizon-lte-alliance-20110223/

Pankaj (2011). Motorola Solutions and Verizon wireless from LTE Alliance for public safety. Retrieved from http://lteworld.org/news/motorola-solutions-and-verizon-wireless-form-lte-alliance-public-safety.

Solution Brief. (n.d.). Motorola Solutions and Verizon Wireless alliance deliver industry leading public LTE safety solutions. Retrieved from http://www.motorola.com/web/Business/Solutions/Business%20Solutions/Mission%20Critical%20Communications/LTE_for_Government_and_Public_Safety/_Documents/_Static_files/Motorola_Verizon_Alliance.pdf

Walsh, L. (2012).Verizon, Motorola Team on Mobile Entertainment. Retrieved from channelnomics.com/2012//02/24/Verizon-motorola-team-mobile-enablement/