Motivation, a key decision-making factor

Motivation is one of the key decision-making factors, without which the drive of human actions may lack zeal. Tourists as well as non-tourists attend various events because of their inner drives which are energized by motivations towards such events. Events like festivals are rare events and paints more focus from both tourists and non-tourists at different levels of motives. Despite many other interesting events that take place in the festivals, music is one of the most interesting parts of the festivals. The ability of music to influence attitudes, behavior, emotions, among other importance of music makes it attract more attention to both tourists and non-tourists in the same interest capacity.

The success of festival events depend largely on the management skills and energy that the organizers of such events put into it. According to Ambroz (2005), records of past events may help in determining strength and weaknesses of the management. In such a case, it’s very necessary for the organizers to effectively understand the motivating factors of various groups, particularly the tourists and the non-tourists who attend the festivals. Centinel (et al, 2012) put it that motivation is the important salient aspects of attendance to most events and has been the centre of focus to lucky organizers of events.

When more focus is put upon the motivating factor for tourism and non-tourism, it is true that motivation and personality are very much interrelated. Most of the personality traits of tourists are the facts of adventurism and as Angel & Jaume (2007) put it, the desire to escape everyday environment and the desire to acquire psychological rewards through travelling in different environment are the basic intrinsic components of tourism. Crompton (1998) argues that tourism is motivated by fantasy, relaxations and other physical motives. Interaction is one of the emerging interests of tourist. This fact is supported by Ambroz (2005) assertions that this behavior intertwines the motive of both tourists and non-tourists towards the same direction. The perfect place to illustrate these varying motives and motivations is at the festivals. In order to maximize the advantages of organizing such festivals, the events organizers must be in a position to categorize motivating motives of attendance for both the tourists and non-tourists.

References

Yolal, M., Woo, E., Cetinel, F., & Uysal, M. (2012). Comparative research of motivations across different festival products. International Journal of Event and Festival Management, 3(1), 66-80. doi:10.1108/17582951211210942

Ambroz, M. (2005). Sociology of Tourism: The basis for the investigation of travelling cultures. Portoroz: Turistica. 

Angel, B.B., Jaume, R.N. (2007). Attitudes towards tourism and tourism congestion.JEL Classification,L83, 194-206. 

Crompton, J.L. (1998). Developing and Testing a Tourism Impact Scale.

Journal of Travel Research, 37, 120-130