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module 8 assignment 1 0

Assignment 1: Discussion: Ethical Challenge

By Monday, April 14, 2014, submit your response to the following question to the appropriate Discussion Area.

Is segmenting and targeting a market based on physical disabilities or health problems a violation of sound ethical practices? Support your response with real-life examples.

By Tuesday, April 15, 2014, comment on at least two of your peers’ responses. Be objective, clear, and concise, offering appropriate constructive remarks.

All written assignments and responses should follow APA rules for attributing sources.

Assignment 1 Grading Criteria

Maximum Points

Addressed the question posed in a complete and clear manner that reflects the knowledge gained from this course.

18

Reviewed and commented on at least two classmates’ postings.

8

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources, displayed accurate spelling, grammar, and punctuation.

4

Total:

30

 

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