Unacceptable Below 70% F

Fair 70-79% C

Proficient 80-89% B

Exemplary 90-100% A

MKT500-A4-1
1. Present the major points of your marketing plan.

Points Range: 0 (0.00%) – 27.6 (13.80%)

Did not submit or incompletely presented major points of your marketing plan.

Points Range: 28 (14.00%) – 31.6 (15.80%)

Partially presented the major points of your marketing plan.

Points Range: 32 (16.00%) – 35.6 (17.80%)

Satisfactorily presented the major points of your marketing plan.

Points Range: 36 (18.00%) – 40 (20.00%)

Thoroughly presented the major points of your marketing plan.

MKT500-A4-2
2. Clearly convey your ideas.

Points Range: 0 (0.00%) – 27.6 (13.80%)

Great difficulty communicating ideas. Little preparation or incomplete work.

Points Range: 28 (14.00%) – 31.6 (15.80%)

Some difficulty communicating ideas due to lack of preparation, or incomplete work.

Points Range: 32 (16.00%) – 35.6 (17.80%)

Communicates ideas with proper clarity. Adequate preparation and delivery.

Points Range: 36 (18.00%) – 40 (20.00%)

Communicates ideas with appropriate language and clear meaning.

MKT500-A4-3
3. Present in a professional manner.

Points Range: 0 (0.00%) – 41.4 (20.70%)

The presentation was not created in a professional manner. Numerous gaps were found in the logic of the presentation.

Points Range: 42 (21.00%) – 47.4 (23.70%)

The presentation was created but not professional. Many gaps in the logic of the presentation

Points Range: 48 (24.00%) – 53.4 (26.70%)

The presentation was created in a professional manner. Very few gaps in the logic of the presentation.

Points Range: 54 (27.00%) – 60 (30.00%)

The presentation was created and was very professional. No gaps in the logic of the presentation.

MKT500-A4-4
4. Use technology (title slide naming conventions) to convey ideas.

Points Range: 0 (0.00%) – 20.7 (10.35%)

Did not submit or incompletely used technology effectively. Naming conventions were missing.

Points Range: 21 (10.50%) – 23.7 (11.85%)

Partially used technology somewhat effectively. Naming conventions were partially covered.

Points Range: 24 (12.00%) – 26.7 (13.35%)

Satisfactorily used technology effectively. Naming conventions were acceptably covered.

Points Range: 27 (13.50%) – 30 (15.00%)

Thoroughly used technology very effectively. Naming conventions were perfect.

MKT500-A4-5
5. Use proper grammar.

Points Range: 0 (0.00%) – 20.7 (10.35%)

Grammar includes more than 5 grammatical errors, spelling errors, etc.

Points Range: 21 (10.50%) – 23.7 (11.85%)

Grammar includes 3-4 grammatical errors, spelling errors, etc.

Points Range: 24 (12.00%) – 26.7 (13.35%)

Grammar includes 2-3 grammatical errors, spelling errors, etc.

Points Range: 27 (13.50%) – 30 (15.00%)

Grammar is perfect. No errors in the text of presentation.