Project 3    Mixing Text and Images for a Purpose: The Publication

For Project 3, you will choose, plan, and produce one particular type of business or technical communication. The document may be any piece of written communication you would prepare on the job or in your professional life in general. It shouldbe based primarily on the concerns and criteria in Chapter 11 of the Markel book. Your final draft must be no shorter than two 8.5×11” pages. It should also be no longer than 3 or 4 such pages, but this could be acceptable, depending on the type of document. Your final draft must contain at least one graphic or image and it should have a clear and focused purpose and audience. It may not be a resume or a cover letter. Consider the following types of documents:

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• Brochures (for example, one advertising a service or fake (or real!) business)
• CD, DVD, or video game inserts
• Menus
• A brochure about a public issue (awareness, advocacy, persuasion)
• Programs for lectures, recitals, or other public performances
• Reports on sales, marketing strategies, or other business or professional activities
• Informational brochures or newsletters (can be community-based, church-based, environmental, etc.)
• A product insert, data sheet, user manual, or short user guide (like the ones you analyzed for homework)
• A piece of advertising or promotional material for a product or service

Your typed proposal for the type of document you’d like to produce is due Thursday, February 13.The rough draft is due on Thursday, February 20. The final packet, including rough drafts and a clean final draft, is due in class on Thursday, February 27.

As we discussed in class, attention to purpose, audience, and quality writing are the keys to success on this project. It is an assessment of your skills and thinking on the issues covered primarily (but not exclusively) in Chapter 11 of Markel. It’s not an art or design assignment, though you will want to consult Markel because, as he says, good design and organization—like good writing—aid good communication.

For a project of this type, it’s OK to borrow graphics, photos, or art if you can’t create original artwork. Consider the scope of your project carefully; conception, planning, and process are part of what you’ll be graded on.

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