Select an organization or department of your choice. Your task is to develop a mission statement. The mission statement describes the purpose of the organization, why the business exists. Develop and submit a one to two page paper (excluding title and reference pages) that establishes a mission statement and its meaning to the department or organization:   Here are some things to consider when it comes to developing a mission statement:

Is the mission statement focused on satisfying customer needs rather than being focused on the product?  Does the mission statement clearly communicate purpose to customers?  Does the mission statement explain how the organization closes the gap between customer needs and the products or services offered?  Does the mission statement explain a customer centered philosophy?  Does the mission statement match the current market conditions/needs?  Does the mission statement reflect the company’s strengths?  Is the mission statement motivating?  Is the mission statement realistic?  Is the mission statement detailed, brief, concentrated and remarkable?  Is the mission statement clear and easily understood?  You must use at least two references. The paper must be formatted according to the current APA style guide.   Examples of Mission Statements  Mission Statements | MyStrategicPlan Resources. (n.d.). MyStrategicPlan | Strategy Development and Execution Software. Retrieved March 11, 2012, from https://mystrategicplan.com/resources/mission-statements/#Defining%20Your%20Mission

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