To lend an authenticity to this work, there are a couple of items which you need for this to mirror how we handle SWOTT activity in real work settings.

As you all work towards the completion of your IP for this Phase 2 week, there are three things to be sure you include: 1. Position the SWOTT analysis within the context of a description paper with an intro and a brief description of you process; 2. References for the data points you put into the SWOTT with a reference page; 3. My strong recommendation is that you create the SWOTT in a Word document versus excel.

Prepare, in a table format, a SWOTT analysis on any real company in the auto industry. As you prepare your analysis, it must be based on the following definitions for strengths, weaknesses, opportunities, threats, and trends.

• Strengths: These are characteristics of a company that are stronger than its competitors are. If a company is good at something, but its competitors are as well, then it is not a strength.
• Weaknesses: These are characteristics of a company that are weaker than its competitors are. If a company is weak at something, but its competitors are as well, then it is not a weakness.
• Opportunities: These are issues that are external to a company that can affect the company and its competitors in a favorable way.
• Threats: These are issues that are external to a company that can affect the company and its competitors in an unfavorable way.
• Trends: These are developing opportunities and threats.

Deliverable Format

The table should have columns with the following labels:

• Strength
• Weakness
• Opportunity
• Threat
• Trend

It should have at least 8 rows for factors that you feel are important to the success of a firm in that particular industry.

For example, factors could include regulatory issues, financial resource issues, leadership issues, innovation issues, etc.

Cells should have 1–2 sentences of explanation as to why each has been identified as a strength, weakness, opportunity, threat, or trend. Not every identified factor will have all of its its row of cells annotated.