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Marketing project: Promotion

Length:3-4 Pages, APA Formatted, marketing project
Due:Week 5 on Sunday at 11:59 pm PT
Value:100 Points
Post:Week 5 Assignments

By Sunday midnight, prepare a 3 – 4 page double-spaced marketing project paper that describes the marketing communication plan for your product or service.

Start by discussing the characteristics of your target market, then identify and rank three  (3) promotion strategies, discuss specific uses of social media, and provide a competitive analysis.

Support your analysis with three (3) academic sources, which may include your textbook, and/or credible business journals such as Barrons, The Wall Street Journal and/or Business Week.  

Your analysis of the marketing project should include:

  • A description of your target market identifying it’s unique characteristics. Support your analysis with credible data
  • Compare and contrast three promotion strategies assessing the probable effectiveness of each.  Rank order promotion strategies supporting your analysis with credible data.
  • Describe how you will incorporate social media to promote your product or service; be specific in identifying which social media you would use and why. Support your analysis with credible data.
  • Discuss how your marketing communication plan and how it will differentiate your product or service from current and/or anticipated competition. Support your analysis with credible data.



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