Your Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:

1. Executive Summary (A summary of the plan’s highlights and objectives)  
    
2. Market Analysis
• Organization and Products/Services Overview
• SWOT Analysis
• Customers (Customer demographics and needs)
   
3. Environmental Analysis
• Macro-environmental factors (how economic, sociological, technological, legal, and political factors may affect the marketing plan.)
• Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect the marketing plan.)
   
4. Marketing Goals and Strategies (A discussion of overall goals and strategies)
• Marketing goals (including short-term and long-term goals)
• Financial goals (including short-term and long-term goals)
• Marketing mix
   
5. Monitor and Control
• Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.)
• Contingency plan (if any)

Writing the Marketing Plan Paper

1. Must be ten to fifteen double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
2. Must include a cover page that includes:
1. Title of Paper
2. Student’s name
3. Course name and number
4. Instructor’s name
5. Date submitted
3. Must include an introductory paragraph with a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must conclude with a restatement of the thesis and a conclusion paragraph.
6. Must use at least ten scholarly sources that were published within the past five years, including a minimum of three from the Ashford University Library.
7. Must document all sources in APA style as outlined in the Ashford Writing Center. 
8. Must include, on the final page, a Reference Page that is formatted according to APA style as outlined in the Ashford Writing Center.