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Marketing Future Technologies

The use of smartphones, the introduction of cloud computing, the use of multi-touch tablets, and other revolutionary innovations have changed how we live and operate. However, this is just the beginning, and there is no doubt technology will only get better. In the future, life will resemble Sci-Fi films. These revolutionary products, in particular, will transform the next decade-Google glass, 3D printing, leap motion, eye-tracking technology, smart things, driverless cars, wearable electronics, screenless displays, artificial intelligence, and wireless energy transfer (Falcon).

Marketing technology products substantially differs from marketing other products and services. It requires aggressive technical understating combined with business knowledge and the acknowledgment of decision-making arrangements (Godha). Consumers of technology make buying decisions on the realization of the value of a product in complex situations. A technology marketer relies on digital technologies to interact with the buyer and guide them through their journey. Video content is one way to introduce products. Most technology product offerings are presented as a demonstration of their usage. Today people have no time to go through datasheets, brochures, and other written material but will spend two to three minutes watching captivating content. Furthermore, consumers are usually not adept with the technology when it is first offered, and video content showing it in use is the most effective means of communication.

Every content created to communicate complex products such as smart things, 3D printing, wireless energy transfer, and all the other technologies should start with a narrative that is easy to understand. The specifics come later. There should also be a clear demonstration of how useful the technology is and the value they bring to their life.

The sale of certain items such as robots in the wake of artificial intelligence may be more complex because these items will target businesses, which, unlike individuals, must find excellent value in the product. The adoption and acceptance of these changes will definitely be faced with resistance. Artificial intelligence, for instance, is feared to take over the world from humans and will be a difficult concept to sell.

The issue that will make the sale of this technology easier will be the increased demand for convenience. People are looking for things like wireless energy transfer where they can avoid the bulkiness of cables, the convenience of sitting in a car on a long journey and relaxing or having cheap labor provided by machines that will not require payment. The challenges to marketing will be there but will not be substantial enough to prevent the success of these products.

Works Cited

Falcon, A. “10 Upcoming Technology That May Change The World.” Hongkiat. N.p., 3 Jan. 2019. Web. 4 Mar. 2020.

Godha, M. “How To Market Technology In Digital Era.” Entrepreneur. N.p., 28 Apr. 2016. Web. 4 Mar. 2020.