Marketing Communication short response

Content marketing is something I have recently learnt about and even experienced. This concept is very interesting because of the approach it takes. In my case, I found content marketing on social media. The content was about how easy it is to regulate blood sugar, blood pressure, and other body vitals by using simple homemade methods. The content spoke about the benefits of maintaining a record of one’s vitals without necessarily visiting the doctor. The presentation was very interesting, showing how the said design can help one to easily identify common issues. The entire time, the target was for one to purchase an app used with the smartphone including a monthly or annual subscription. Although I did not buy the product, I downloaded the app and even used the trial version for a week. The method of delivery was through social media, an area that easily allows one to see reviews and other user interactions. The benefits of this marketing communication is that it uses a funnel approach to draw sales. It also allows growth of the brand, its visibility, desirability, and credibility. The approach also aligns the target market with the relevant information and fosters word of mouth marketing from satisfied consumers. The main drawbacks of this approach is that the benefits presented earlier are not immediate and ay take a long while to attain. Additionally, content marketing requires a lot of resources and skills and is significantly time consuming. Lastly, the method can be hindered by the need to always find intriguing content and ideas to present on top of integrating marketing campaigns within the said content.