Project description
please complete the questions below
Be sure to answer in detail.
1-Describe 2 conflicts that the marketing department may encounter with
A-Production B-Engineering C-Finance. Include in your answer why you think these conflicts happen and what action you may be able to take to minimize these problems.
2-What are 3 Objectives of branding? For each objective describe a product that meets this branding objective.
3-What are the stages of the product life cycle? For each stage describe either a pricing strategy or an advertising strategy.
4-We discussed numerous pricing strategies. For any 5 pricing strategies provide a product as well as an explanation as to why you think these products meet this strategic criteria.
5-Marketers generally like to keep “customers for life.” Pick any 2 products and mathematically provide a sales value for the life of an individual customer.
6-The following question is based on establishing the cost of a company manufacturing numerous product lines. What are some overhead costs? Why is it difficult to attach overhead costs to individual product lines?
7-Refer to the posted article on Moodle June 22-June 28. “Marketing Commitment -7 Steps.” For items 1 and 2 provide 2 companies with an explanation that meets these items criteria.
8-Chapter 4 discusses CRM management. (Customer relationship management). What are some ways that the organization, other than the marketing department can support this concept