Marketing and the Health Care System Just like any other product and service venture, the health care sector has become very competitive in terms of service delivery and customer satisfaction. As opposed to traditional marketing trends, brand names alone no longer guarantee sales or high traffic in terms of consumers. It is evident that the customer today is more inclined towards products and services that appear cheaper and affordable to them. In that sense, ensuring a competitive edge in the health care industry revolve around the provision of affordable services, which are of high quality. Moreover, integration of modern technology in health care delivery systems helps greatly in improving the quality of services offered to the customers.