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Market Entry Strategies in emerging market.

Review means that each student should look at the video, read the recommended text and record a response on blackboard.  This response should contain the key ideas from the materials – not a summary – you must decide what ideas are most important.

Ideas are :

1.       Market Entry Strategies in emerging market.

2.       SWOT analysis

3.       Product Life cycle

4.       Diversification Strategies

5.       Competitive Strategic

6.       Strategies and scenario planning

7.       Globalization and assessing global market.

Then you should identify an organisation who would benefit from the application of these ideas and explain how the ideas should be applied.

The review and application materials submitted by each student – best 5 – will be assessed (4 marks each).  Assessment criteria:

Were the key ideas clearly identified?

Was an organisation identified?

Was the explanation of how this organisation would use these ideas convincing?

This assessment is mandatory.  Failure to participate in this assessment will automatically lead to a fail mark in this subject.

You may enrich this assignment with ideas from journals if you wish.

We would value feedback on which materials you like best and which materials you liked least.


Individual Assignment 2

Read the chapter “Looking for Advantages” in McKeown, The Strategy Book, Pearson Education, 2012

Do some research on Qantas.

Consider whether Qantas should follow the Cost Leadership, Differentiation or Focus strategy.  Make your choice.  Explain why this would be good for Qantas.

What do you recommend for Qantas?


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