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Market Analysis Essay


  1. Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, delivering and exchanging value). What would you expect to be the same and what would you expect to be different between two companies that apply one versus the other approach?
  2. You are considering working for United Way upon graduation. Explain how the marketing goals, strategies, and markets for the nonprofit differ from a for-profit organization
  3. How has PepsiCo employed a product development strategy?
  4. Describe the value propositions the social networking sites YouTube and Facebook offer Web users.
  5. By week six, you will complete a brief, marketing plan that follows the marketing plan rubric on the Assignments and Grading Page. Review this rubric and the marketing plan template in the files area (This template is for a much more extensive plan than the one you will write) For question five’s assignment prepare a brief SWOT analysis for the product/service you have selected for your marketing plan.



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