The specific objective of this critical assignment is to conduct a managerial examination of a company. This exercise will provide students with the opportunity to integrate and implement theory into practice.

For the purpose of this exercise, students will choose a company and conduct the following analysis:

• Using information from news articles, company websites, digital library searches, etc. analyze the company’s internal environment as it relates to its mission, values, and vision. See chapter two in the course’s multi-touch book.
• Using information from news articles, company websites, digital library searches, etc. analyze the company’s internal environment as it relates to its organizational culture. See chapter three in the course’s multi-touch book.
• Using information from news articles, company websites, digital library searches, etc. analyze the company’s internal environment as it relates to its strengths, weaknesses, opportunities and threats. See chapter five in the course’s multi-touch book.
• Using information from news articles, company websites, digital library searches, etc. identify the company’s corporate strategy. See chapter five in the course’s multi-touch book.
• Using information from news articles, company websites, digital library searches, etc. identify the company’s competitive strategy. See chapter five in the course’s multi-touch book.

Format:

The written paper is to be a minimum of 2,000 words, with 1-inch margins, Times New-Roman or similar 12-point font, with correct spelling and grammar, organized with headings, proper citations, references, and a cover page. APA style formatting.

Students should be able to:

1. Analyze the company’s mission, vision and values.
2. Analyze the company’s organizational culture.
3. Analyze the company’s strengths, weaknesses, opportunities and threats.
4. Identify the company’s corporate strategy.
5. Identify the company’s competitive strategy.
6. Demonstrate proficient writing skills.