Prepare an in-depth analysis of four case studies during the semester. Here are some guidelines:
This is an individual assessment, which is a part from your course score. It requires effort and critical thinking
This assignment will worth 25 mark (Case Studies Questions 15 Marks/ Presentation 10 Marks)
Answer all the questions listed below for each case.
The ‘answers’ to the questions are best formulated by reviewing the case and the reading materials up and including the current week in the course.
The questions are worded to help you apply the readings to the case, so don’t limit yourself to the case’s terminology and perspective. The best analysis will abstract the case content by applying the reading materials to draw broader lessons about the material
As for the Presentation you should summarize your analysis of only one case study in a set of PowerPoint slides.
Case Study 3: Driving Ari Fleet Management with Real-Time Analytics
Why was data management so problematic at ARI? (1 Mark)
Describe ARI’s earlier capabilities for data analysis and reporting and their impact on the business. (1 Mark)
Was SAP HANA a good solution for ARI? Why or why not? (1 Mark)
Describe the changes in the business as a result of adopting HANA. (1 Mark)
Case Study 4: Zappos
Define SCM and how it can benefit Zappos. (1 Mark)
Explain CRM and why Zappos would benefit from the implementation of a CRM system.(1 Mark)
Demonstrate why Zappos would need to implement SCM, CRM, and ERP for a connected corporation. (1 Mark)
Analyze the merger between Zappos and Amazon and assess potential issues for Zappos customers. (1 Mark)
Propose a plan for how Zappos can use Amazon’s supply chain to increase sales and customer satisfaction. (1 Mark)
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