Students will produce copy and rough layouts, scripts and scribble storyboards for a major campaign comprising 5 ads. These include a 30 seconds Television, (or 60 seconds YouTube branded video), a 30 seconds Radio Commercial, a full page Magazine ad, an outdoor or indoor Poster and an Internet ad. They will also write a campaign Strap Line/slogan. There will be a choice of a Fashion, Automobile or Electronic Device brand. The 5 ads will integrate into a campaign across the 5 mediums. A creative communication strategy will be required for the campaign plus a brief rationale for each advertisement. You must be prepared to discuss your strategies, copy and executions in tutorials.
No need reference and not really need 1650 words, just try your best please, I will submit brief and introduction.
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