COURSEWORK SCENARIO
Strategy development in relation to a selected Construction and Property enterprise.
Construction organisations are faced with business environment (micro-environment) factors that have an impact on their competitive position in the market either by presenting them with opportunities or threats. The solution to these factors will require development and implementation of a particular strategy which is influenced by what is happening in the surrounding business environment (opportunities and threats) as well as the organisation’s resources, competences and core competences (strengths and weaknesses).
Your task:
¢ Select a Construction and Property enterprise that you can gain access to or know well in ANY country;
¢ Identify and critically analyse the threat(s) and opportunity(ies) within the organisation’s business environment as well as the organisation’s resources, competences and/or core competences (strengths and weaknesses) in relation to identified threat(s) and opportunity(ies);
¢ Discuss the organisation’s chosen strategy, critically analysing whether or not this strategy draws on and exploits the organisation’s strengths to take advantage of opportunities available
¢ Similarly, critically analyse whether the strategy enables the organisation to defend against the identified threat(s) from the business environment while overcoming organisational weaknesses; and,
¢ Give recommendations, as appropriate, in regards to this strategy
COURSEWORK MACRO-ENVIRONMENTAL ANALYSIS
COURSEWORK SCENARIO
Strategy development in relation to a selected Construction and Property enterprise.
Construction organisations are faced with business environment (micro-environment) factors that have an impact on their competitive position in the market either by presenting them with opportunities or threats. The solution to these factors will require development and implementation of a particular strategy which is influenced by what is happening in the surrounding business environment (opportunities and threats) as well as the organisation’s resources, competences and core competences (strengths and weaknesses).
Your task:
¢ Select a Construction and Property enterprise that you can gain access to or know well in ANY country;
¢ Identify and critically analyse the threat(s) and opportunity(ies) within the organisation’s business environment as well as the organisation’s resources, competences and/or core competences (strengths and weaknesses) in relation to identified threat(s) and opportunity(ies);
¢ Discuss the organisation’s chosen strategy, critically analysing whether or not this strategy draws on and exploits the organisation’s strengths to take advantage of opportunities available
¢ Similarly, critically analyse whether the strategy enables the organisation to defend against the identified threat(s) from the business environment while overcoming organisational weaknesses; and,
¢ Give recommendations, as appropriate, in regards to this strategy
The report should informs the reader of the nature of the business, the sector of the industry within which the company operates and the solution strategy.
NOTE:
¢ The word count for this coursework is 3000 words +/- 10%
¢ This coursework expects you to demonstrate understanding of both the appropriate theory as well as the practical application of this theory to practice. Both of these elements must be visible within your coursework
¢ Please note that you do NOT have to discuss all the micro-environmental factors affecting the organisation, nor do you have to discuss all organisations strengths and weaknesses. Focus of those that are driving the organisation’s chosen strategy in response to the identified threat(s) and opportunity(ies)
¢ You will be required to submit an electronic copy of the coursework via Turnitin. Please ensure that your coursework is contained in one document and is in the order that it should be printed. Further Turnitin submission details will follow in due course.
¢ All final work MUST be typed, 1.5 line and paragraph spacing and single face printed. Font must be no smaller than 12
¢ Plagiarism will NOT be tolerated on this or any other coursework;
¢ Colluding on the coursework will result in all students involved receiving a Zero’ mark
¢ Marks will be awarded for clear, logical, critical analysis and presentation of information.
¢ You are advised to read widely. Sole use of lecture material will result in minimum grade.
Generic Guidance on Coursework Requirements This section provides you with an indication of general requirements when attempting this coursework:
The following constitute positive criteria for marking and will be rewarded:
¢ Work that is planned and structured
¢ Work which embodies an argument and is rigorous, logical and sustained
¢ Work that is concise and precise
¢ Work that is clearly presented
¢ Work that is fully referenced
¢ Text which embodies a balance of explanation and analysis
¢ Text in which specific claims made in the narrative are supported by evidence
¢ Work which consistently engages with the question and is relevant to the topic
The following constitute negative criteria for marking and will be penalised:
¢ Work that is deficient in planning and structure
¢ Work that is poorly argued
¢ Work that is poorly presented
¢ Work that is poorly referenced
¢ Text in which claims are made in the narrative that are unsupported and which lapse into opinion and anecdote
¢ Text which is deficient in explanation and analysis
¢ Text which is simply a reproduction of lecture notes or in which originality, innovation and imagination are conspicuous in their absence
¢ Text which does not relate to the terms of reference
COURSEWORK 2 MARKING SCHEDULE
MARKING CRITERIA MAXIMUM MARK
MARK AWARDED
Introduction/Background 10
Literature Review 25
Critical Analysis of opportunities, threats, strengths and weaknesses
20
Critical Analysis of organisation strategy 25
Conclusions/Recommendations 10
Referencing/Scope of research 10
TOTAL 100
General Feedback:
Tutor: _________________________________ Date: ___________________
Jermaine Byrant
Nicole Johnson
OVER
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