Assignment 1: LensCrafters Case Study

Due Week 4 and worth 250 points

This assignment requires student complete an analysis of the LensCrafters case from Chapter 6 of the text.

Write a six to seven (6-7) page paper in which you:

Evaluate LensCrafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.

Analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them.

Examine LensCrafters’ value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.

Determine the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Select at least two (2) types that can be applied and provide justifications for the selection.

Examine the different types of technologies applied to LensCrafters’ service operations and evaluate how the technologies strengthen the value chain.

Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Apply the concept of operations management.

Compare and contrast the difference between a supply chain and a value chain.

Analyze the types of measures used for decision making.

Analyze the five key competitive priorities and their relationship to operations strategy.

Analyze different types of technology and their role in manufacturing and service operations.

Use technology and information resources to research issues in operations management.

Write clearly and concisely about operations management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 250

Assignment 1: LensCrafters Case Study

Criteria Unacceptable

Below 60% F Meets

Minimum

Expectations

60-69% D Fair

70-79% C Proficient

80-89% B Exemplary

90-100% A 1. Evaluate LensCrafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.

Weight: 15%

Did not submit or incompletely evaluated LensCrafters’ operations strategy; Did not submit or incompletely explained how the organization seeks to gain a competitive advantage in terms of sustainability. Insufficiently evaluated LensCrafters’ operations strategy; Insufficiently explained how

the organization seeks to gain a competitive advantage in terms of sustainability.

Partially evaluated LensCrafters’ operations strategy; Partially explained how the organization seeks to gain a competitive advantage in terms of sustainability. Satisfactorily evaluated LensCrafters’ operations strategy; Satisfactorily explained how

the organization seeks to gain a competitive advantage in terms of sustainability. Thoroughly evaluated LensCrafters’ operations strategy; Thoroughly explained how

the organization seeks to gain a competitive advantage in terms of sustainability. 2. Analyze how operation management

activities affect the customer experience. Select two (2) operation management challenges and provide

the solutions for confronting them.

Weight: 20% Did not submit or incompletely analyzed how

operation

management

activities affect the customer experience. Did not submit or incompletely selected two (2)

operation management

challenges; Did not submit or incompletely provided the solutions for confronting them. Insufficiently

analyzed how operation

management

activities affect the customer experience. Insufficiently selected two (2) operation

management challenges; Insufficiently provided the solutions for confronting them. Partially

analyzed how operation

management

activities affect the customer experience. Partially selected two (2) operation management challenges; Partially provided the solutions for confronting them. Satisfactorily analyzed how operation

management

activities affect the customer experience. Satisfactorily selected two (2) operation

management challenges; Satisfactorily provided the solutions for confronting them. Thoroughly analyzed how operation

management

activities affect the customer experience. Thoroughly selected two (2) operation

management challenges; Thoroughly provided the solutions for confronting them. 3. Examine

LensCrafters’ value chain and evaluate its effectiveness to operations in terms of

quality, value creation,

and customer satisfaction. Weight: 15% Did not submit or incompletely examined

LensCrafters’ value chain; Did not submit or incompletely evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. Insufficiently examined

LensCrafters’ value chain; Insufficiently evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. Partially

examined

LensCrafters’ value chain; Partially evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. Satisfactorily examined

LensCrafters’ value chain; Satisfactorily evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. Thoroughly examined

LensCrafters’ value chain; Thoroughly evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. 4. Determine the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Select at least two (2) types that can be applied and provide justifications for the selection.

Weight: 20%

Did not submit or incompletely determined the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Did not submit or incompletely Insufficiently determined the different types of performance measurements that can be

used to measure

LensCrafters’ servicedelivery system design.

Insufficiently Partially determined the different types of performance measurements that can be

used to measure

LensCrafters’ service-delivery system design. Partially selected at Satisfactorily determined the different types of performance measurements that can be

used to measure

LensCrafters’ servicedelivery system design.

Satisfactorily Thoroughly determined the different types of performance measurements that can be

used to measure

LensCrafters’ servicedelivery system design. Thoroughly selected at least two (2) types that can be applied; Did not submit or incompletely provided

justifications for the selection. selected at least two (2) types that can be applied; Insufficiently provided

justifications for the selection. least two (2) types that can be applied; Partially

provided

justifications for the selection.

selected at least two (2) types that can be applied; Satisfactorily provided justifications for the selection.

selected at least two (2) types that can be applied; Thoroughly provided justifications for the selection. 5. Examine the different types of technologies applied to LensCrafters’ service operations and evaluate how the technologies strengthen the value chain.

Weight: 15%

Did not submit or incompletely examined the different types of technologies applied to LensCrafters’ service operations; Did not submit or incompletely evaluated how the technologies strengthen the value chain. Insufficiently examined the different types of technologies applied to LensCrafters’ service operations; Insufficiently evaluated how

the technologies strengthen the value chain. Partially examined the different types of technologies applied to LensCrafters’ service operations; Partially evaluated how

the technologies strengthen the value chain. Satisfactorily examined the different types of technologies applied to LensCrafters’ service operations; Satisfactorily evaluated how

the technologies strengthen the value chain. Thoroughly examined the different types of technologies applied to LensCrafters’ service operations; Thoroughly evaluated how

the technologies strengthen the value chain. 6. 3 references

Weight: 5%

No references provided

Does not meet the required number of references; all references poor quality choices.

Does not meet the required number of references; some references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices. 7. Clarity, writing

mechanics, and formatting requirements Weight: 10%